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Watch and read: AI, made useful.
Short, practical takes on AI for marketing and leadership. Watch the latest videos, most of which I’m part of, or read through the articles when you’d rather take your time.
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Latest from the channel.
Pulled live from the Sleeping Giant Media YouTube channel. Click any video to watch it on YouTube.
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Articles & blog.
Written pieces on what’s actually working with AI in marketing and leadership.
MCPs: another three letter acronym, or the next logical step?
Chris Hirlemann on what a Model Context Protocol actually is, why it is not just another API, and what changes when the thing making the recommendation reads your business.
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EU AI Act Article 50: what marketers must do now
The transparency rules apply from 2 August 2026. Where the real risk sits in chatbots, synthetic creative, AI content and personalisation, and what to change first.
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How to add a preferred source on Google
Google lets you choose whose content appears in your AI Overviews and Top Stories. How to set it up in under a minute, and how site owners can offer the button to readers.
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Better prompts could be the simplest way to improve AI adoption
Before investing thousands in AI workflows, ask how well your team prompts. The CRAFT framework, from the AI in Action session in Macclesfield.
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AI’s environmental impact, in showers, kettles and burgers
The question I get at every talk, answered honestly: what AI really uses in water, electricity and carbon, next to the everyday choices nobody questions.
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Marketing to an agent, not just a human
Notes from our AI search breakfast on travel: agents choosing brands, AI as the new aggregator, and the metrics that replace clicks.
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AI in Action: what I learned in Manchester
The five sections of the talk, the cloud parallel, and why “we’ve always done it this way” is the real blocker.
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